NEED: Wired Magazine hosts a yearly pop-up store for technology enthusiasts to gather. They needed a way to organically spread awareness of the pop-up while giving visitors a piece of valuable content that made the pop-up worth attending.

SOLUTION: The Bosco created a photobooth that turned users’ photos into ASCII art and prompted them to share this content to social media. I wrote, shot, and edited this promo onsite, designed to show future clients the innovative solutions that the Bosco is able to create for any event need.

OUTCOME: This promo allowed the Bosco to book at least five other clients who desired similar ASCII art at their events and pop-ups.