Pop Punk High

ROLE: Content Marketer, Brand & Voice Creation.

NEED: Pop Punk High, an off-Broadway musical, that I wrote, needed innovative ways to grow their audience on a shoestring budget.

SOLUTION: I created a totally rad voice for the production and deployed it across social media and email marketing campaigns to communicate with its hardcore fan base, creating promotions to invite patrons back and further grow the fan base.

OUTCOME: Pop Punk High played to sold out audiences for over two years in New York City, and eventually toured internationally throughout Germany.