DKNY // The Bosco

ROLE: Writer & Editor.

NEED: DKNY celebrated an important anniversary with a photobooth pop-up created by the Bosco, a media company specializing in pop-ups to create photos and GIFs for social media.

SOLUTION: I wrote and edited a short showcasing the power of the brand alongside activations by everyday people – making everyone a part of DKNY’s iconic brand and history.

OUTCOME: After the success of this campaign, DKNY expanded photobooths into the tri-state area for the duration of the season.